Lubrication is a very important addition to sex play with sex toys and masturbation, as well as penetrative partner sex. Lubes help juice up the vagina and anus, and reduce friction making sex much more pleasurable for everyone involved. Lubes make sex toy play more realistic as sex toys tend to be rather drying. We all produce our own natural lubricant, but many women can enhance their sexual pleasure by adding a lubricant to aid in stimulation and wetness. Many men already know the enhancing quality of lubes during masturbation that allows the hand to glide more easily over the penis and heighten erotic sensations. Now men can take advantage of the latest lubricants that prolong erection and can even increase penis size.